Let Africa leverage on it's soft Power.

The United States is the world's largest economy. Though diminishing, it's also the world's only superpower. However, what the Corona virus pandemic is telling us is that China is in serious competition with the United States to be the superpower of the world.

The only advantage that the United States has is it's soft power. The world still looks to the United States because of its soft power. The United States has Hollywood. Hollywood exists for no other reason than to market the United States. It's meant to show the United States as the land of milk and honey. A place where every dream can come true. It also has education institutions such as Harvard and Yale which millions of students around the world aspire to join. So, while China is catching up with the US in the military aspects, it is still behind culturally. Isn't it any wonder that China is building Confucius Institutes all around the world and teaching Mandarin- China's most widely spoken language, to millions around the world.

How can Africa leverage on its soft power. How can we export our culture. At the moment, we seem to be importing Western culture. Our educated are a little more than Europeanised Africans. Our musicians copy the likes of Beyonce and Rihanna, and authentic African music is rarely played in our media stations. Only Nigeria's Nollywood seems to be trying to export African culture, but it is still no match for Hollywood. Maybe someday if it is supported, there could be African blockbusters that could go global. Until then, we'll become mere consumers of Western culture, and become completely subservient to them culturally.